A list of the right people, checked before anyone gets an email.
The list decides most of your result. Most reply rate problems are really list problems with a writing problem as the cover story.
Start with who should never be on the list
Before we pull a single name, we write down who you want and who you do not. Company size, location, industry, the kind of customer they serve, the job titles that can actually sign. Then the exclusions: current customers, competitors, the size band where the buyer is a regional manager who needs approval from legal.
It takes one conversation and it does more for your results than any subject line we could write.
Named people, not shared inboxes
An email to an info or sales address reaches whoever checks that inbox, and that person's job is to filter you out. Every contact on our lists is a named decision maker: the owner, the founder, the partner, the head of the function you sell to. It takes longer to find them. It is also the only version of this that reaches anybody worth reaching.
How we verify
Lists decay quickly because people change jobs all the time. We find addresses from more than one source, then run them through an independent verifier before they go anywhere near a campaign. Anything that does not come back as valid is removed, even if it looks fine.
This matters beyond wasted sends. A high bounce rate tells mailbox providers you are careless, and that hurts every email you send afterward. We pause any campaign that crosses a 3 percent bounce rate and find out why before it sends again. Our deliverability work covers the rest of this.
Signals: why now and not just who
A company that fits is good. A company that fits and just hit a moment that makes your offer urgent is much better. So where the data exists, we layer signals on top of the list: new hires in a relevant role, a new location, a funding round, a new product, a public filing, a change in leadership.
A signal also solves the hardest writing problem, which is having something true to say in the first line. We go through the ones that work best in five buying signals worth watching.
You can see the list
The list is not a secret. You can look at it, cut names and add your own exclusions before we send. If you ever stop working with us, the list of people we reached on your behalf is yours.
Find out if a free first week makes sense for you.
Your first week of outreach is free. If you do not like what you see, you walk away and owe nothing.