Demos with buyers who have the problem your product solves.
Paid channels get more expensive every year and content takes a long time to compound. Outbound is the channel where you choose exactly who hears from you.
Who we reach
- Founders and CEOs under 200 people
- Heads of sales, marketing, operations or finance
- Whoever owns the budget your category sits in
What makes them ready
- Hiring in the role your product supports
- A recent funding round
- A competitor or adjacent tool in their stack
- Expansion into a new market
The problem with selling software cold
Nobody wakes up wanting new software. Your buyer already has too many tools and a healthy suspicion of anyone offering one more. A note that leads with features reads like every other note in their inbox.
So the outreach leads with the situation. A team that just hired three reps has a specific problem this quarter. A company that just moved into a new market has a different one. When the first line names the situation, the product barely needs introducing, and the ask becomes a short conversation instead of a demo they have to brace for.
Where we fit
We work best with B2B SaaS companies that have a clear buyer, a contract value that makes a sales conversation worth having and a founder or small team who can take the meetings. If you are selling a low priced tool that people sign up for on their own, outbound is usually the wrong channel and we will say so.
What we need from you
An hour to understand who buys, who renews and who churned quickly. A list of current customers to exclude. A calendar. We can usually work out the rest, and you approve the messaging before it goes out.
Founder led sales, with the list handled
A lot of early SaaS sales still come through the founder, which is fine, because founders close well. The trouble is that prospecting and closing compete for the same hours, and prospecting always loses. We take the prospecting so the hours you have left go to conversations. If you are weighing this against a first sales hire, read in house SDR or outsourced.
Other markets
Find out if a free first week makes sense for you.
Your first week of outreach is free. If you do not like what you see, you walk away and owe nothing.