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How B2B outbound actually works.

Written by the people running it. No gated guides and no email required.

Deliverability

November 4, 2026, 7 minute read

How to set up cold email so it actually reaches the inbox

A plain walkthrough of cold email infrastructure: sending domains, inbox limits, SPF, DKIM and DMARC, warmup, ramping volume and the numbers that tell you when to stop.

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Strategy

What cold email reply rate should you actually expect?

Forget the 15 percent screenshots. Here are the reply rates worth planning a B2B cold email campaign around, how to turn them into meetings, and how to diagnose low numbers.

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Strategy

In house SDR or outsourced lead generation: how to decide

A straight comparison of hiring a sales development rep and outsourcing outbound: the real costs, ramp time, risk and which one fits your company at this stage.

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Sales

What counts as a qualified sales meeting

Most fights between sales teams and lead generation vendors come from one undefined word. Here is how to define a qualified meeting, handle no shows and put it in writing.

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Targeting

Five buying signals worth watching

A good list tells you who could buy. A buying signal tells you who might buy now. Five B2B buying signals that are public, practical and useful in outreach.

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Writing

Why your follow ups keep getting ignored

Most follow ups just say bumping this to the top of your inbox. Here is how to write a short B2B cold email sequence where every message gives the reader a new reason to reply.

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Compliance

Is cold email legal? A plain English overview

What the CAN SPAM Act actually requires for B2B cold email in the United States, how Canada and Europe differ, and the simple habits that keep your outreach on the right side.

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