A steady source of new clients beyond your own referral network.
Firms that grow on referrals tend to feast and starve. When the work is busy nobody prospects, and when the work slows down nobody has been prospecting.
Who we reach
- Founders and owners of mid sized companies
- Functional leaders with their own budget
- Partners at firms that refer work out
What makes them ready
- A leadership change in the function you serve
- An acquisition or merger
- A funding event
- A new regulation that affects their field
The feast and famine problem
Partners are good at selling once they are in the room and short on hours to get there. Prospecting is always the first thing to drop when client work picks up, which means the pipeline dries up about three months after a busy stretch. Handing prospecting to someone who is not billing hours fixes that gap and it is usually the whole reason this works.
Selling trust without sounding like a pitch
Nobody hires a consultant or an accountant from an email. They might take a conversation from one, though. So the ask stays small and the tone stays peer to peer: a specific observation about their company, a thought on what firms like theirs tend to run into, and a question. No brochure and no list of services.
Protecting your reputation
Your name is your business, and we treat it that way. You approve every message. Volume stays modest and the list stays tight, because in a small professional world people talk. If you are in a field with its own rules on solicitation, such as law or accounting, we work within them and we ask you to confirm them up front.
Who this does not suit
If your work comes through a formal bid process, or your buyers are a small handful of known accounts, a named account approach will suit you better than a campaign. We can help with that, and we will say so on the call.
Other markets
Find out if a free first week makes sense for you.
Your first week of outreach is free. If you do not like what you see, you walk away and owe nothing.