More employer conversations before renewal season closes the door.

Timing is the whole game

A benefits conversation six months before renewal is a planning call. A conversation two weeks before renewal is too late, and the same note landing outside that window gets deleted. Good outreach to employers is built around the plan year, so the timing of each message depends on when that company renews, wherever that can be found or reasonably estimated.

Speak the language

An owner looking at a double digit rate increase does not want to hear about a "comprehensive benefits solution." They want to know whether level funding could work at their size, whether anyone has actually shopped the stop loss, and whether ICHRA is real or a fad. We write using the words your market uses: renewal, plan year, PEPM, fully insured, level funded, self funded, stop loss, TPA, ancillary.

Why it suits independent brokerages

Your compensation on a single mid sized group can renew at a healthy level for years, which is why a small number of new groups can justify outbound many times over. Independents also have a real story to tell against the national firms: the same person answers the phone every year. That story is worth telling.

Hiring producers versus filling their calendars

A lot of independent brokerages try to solve growth by hiring a producer and hoping they bring a book. Ramping one takes a long time. Sometimes the better first move is to keep a good producer's calendar full. We can take the prospecting while your people do what they are best at. Read our comparison of hiring in house and outsourcing.