Cold email outreach that gets read by the person who decides.

What done for you actually means

Most B2B companies that try cold email do it in pieces. Someone buys a list, someone else writes a template, a sales rep sends it between calls, and six weeks later the domain is damaged and nobody can say what worked.

We run the whole thing as one system. You give us an hour on the first call and approve the messaging. After that we handle the targeting, the writing, the infrastructure, the sending and the replies. Your team stays on closing.

Why most cold email gets ignored

Almost nobody ignores cold email because they hate email. They ignore it because the note could have been sent to anyone. A message that opens with a compliment and moves straight to a pitch tells the reader, in one line, that nobody looked at their company.

So we write the other way around. We start with something specific and true about the company or the moment it is in, make one clear offer and ask for one small thing. Short enough to read on a phone between meetings. If we cannot find anything specific to say about a company, we would rather leave it out of the send than fake a personal line. We wrote more about this in why your follow ups keep getting ignored.

The sequence

A sequence is usually three emails over about two weeks. Each one earns its place with a new angle.

• The first email opens with the specific observation and makes the offer.
• The second email comes at the same problem from a different direction, with a new reason to care.
• The third email closes the loop politely. People who were never going to answer the first one often answer this one.

We never send a note that only says "bumping this to the top of your inbox." It gives the reader nothing and it teaches them to ignore your name.

Volume comes last

Sending more is the last thing we change, not the first. Volume makes a working message bring in more meetings and it makes a broken message burn through your market faster. We start with a smaller send, read the actual replies, fix what is wrong, then scale. Our guide to realistic reply rates explains the numbers we plan against and why we distrust bigger ones.

What you see each week

You get a plain report: how many people we reached, who replied, what they said and which meetings came out of it. If something is not working you will hear it from us first, along with what we are changing. No dashboard full of open rates. We switch open tracking off anyway, because tracking pixels hurt delivery and the number was never reliable.